I Am Not the CEO
- Amanda Winder
- 5 days ago
- 3 min read

I am not the CEO of Cultivate Life. God is. I’m simply following where Holy Spirit leads me.
It’s been like this since the inception. At the beginning (back in 2010), when things were new and fresh for Cultivate Life, following was fun. Every day was an exciting adventure. I would meet with Holy Spirit each morning and he would lay out the roadmap for Cultivate Life. He would give me his blueprints, projections, and desires for how he expected the business to grow as I grew with him.
Then, as I got a little older, Holy Spirit started asking more from me. The steps of faith became risker and somewhat scarier for my soul. It was less about his blueprints, projections, and desires and more about actually getting from point A to point B so that we could eventually get to points D-G.
During this time, I struggled with the fact that he was leading and that I was following. Not because I didn’t like him leading, but more so because I never knew what “next” was. I didn’t like the vulnerable feeling of waiting for him to give me the go ahead. His plans felt insecure because they were almost too intangible. Plus, I felt unprofessional. I would constantly say, “I’m ‘doing business’ wrong.”
Honestly, each time he asked me to take an uncomfortable step forward, I would look back at my previous steps. I would remind myself, “Okay Amanda, we followed him out onto the risky ledge over ‘there’ and over ‘here,’ so surely ‘this’ risky ledge will prove itself just as successful and secure as the past twenty-five.”
With time and experience, I’ve realized that following Holy Spirit in owning a business is very similar to following him in life. I have to live and lead every day with faith and hope. I have to wake up every morning and choose to trust and have expectancy in all things I follow him into. And, as I do these two things, my assignments come into alignment with the next thing I need for my business to manifest and thrive.
If you look at the way I do business from the soul’s perspective, none of it makes sense to the naked eye. It can’t be mapped or projected or traced by a school of business. It’s just this up and down breadcrumb trail of a rollercoaster. Sometimes things are moving fast and really exciting. Other times they are still and what my soul would title “boring.” But that’s the truth of following him in business. It’s less about the stress of being the loudest person in the room with the wealth and the stats and the earthly splendor. It’s more about choosing to allow him to continue to refine you, develop you, grow you, and mature you so that you’re ready to take the next risky step.
And though I love to lead and be the boss, I’m grateful I’m not the CEO of Cultivate Life. I’m grateful he’s at the helm. I’m grateful he’s calling the shots as I take the next step.
There’s just such a tremendous amount of peace in following him. There’s peace in turning down the noise of the 3D world and just floating in the river, allowing it to take you where he’s sending you. There’s less pressure on my shoulders knowing he’s the one guiding me to each and every destination. Usually, when I try to lead and control, I make a stressful mess in my head and heart. But, when he’s involved, and I fully trust the last thing he told me to do, well I am certain we are going to be successful.
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